It might be good to put in the profile of a managing barista if your coffee shop is going to be marketed to higher-end connoisseurs as well. OPERATIONS PLAN Panda Tip: Here the picture you are trying to paint is what your fully functioning coffee shop will look like.
Either way, don’t be afraid to put together a very comprehensive profile on the beans you will use for your coffee, your suppliers, your processes. In addition, although it is less important, you should feature a bit on the other products you will sell. Take all the stuff you came up with before – your clientele, your ambience, your product – and put it together to illustrate your vision. Our Suppliers Panda Tip: While you may have touched upon the story of your suppliers in your coffee description if appropriate, here is where you would get into the more typical non-coffee-culture-based description of your product suppliers.
Many of your customers are going to be looking for a convenient place to pop in for their morning coffee on the way to work.
Others may want to walk down and set up shop with a cup or two for a few hours while they take care of some work.
Obviously there will be a difference in the number of personnel you use based on the different times of day so go into detail there – how many people you will have on shift during peak hours versus down hours, etc.
Also, if you – as the owner – will be on the floor managing things, highlight this.
This, of course, seems incredibly obvious but depending on what kind of coffee shop you are running, the quality and type of beans you use may be of supreme importance.
Coffee has an insular culture and anyone opening a coffee shop should understand at least the basics of that culture, keeping what they learn in mind when they choose the product they sell.
Start general, then drill down to specific competitors.
Remember, though, your specific competitors are not entirely made up of coffee shops.