Think of it as a written elevator pitch (with more detail, of course).
Your Summary describes the highlights of your plan, includes only the most critical points, and leaves out less important issues and factors.
Most great businesses can be described in several sentences, not several pages.
Then work to accomplish your secondary objective by focusing on your readers.
For many entrepreneurs, developing a business plan is the first step in the process of deciding whether to actually start a business.
Determining if an idea fails on paper can help a prospective founder avoid wasting time and money on a business with no realistic hope of success.
that your idea for a business is not just a dream but can be a viable reality.
Entrepreneurs are by nature confident, positive, can-do people.
Maybe establishing a storefront for your operation isn't as cost-effective as taking your products directly to customers--not only will your operating costs be lower, but you can charge a premium since you provide additional customer convenience. Successful businesses identify opportunities and challenges and react accordingly.
Creating a business plan lets you spot opportunities and challenges without risk.