But run-of-the-mill risks like unexpected competition or customer reluctance can be ignored here.
This is where you want to wow people and make them think.
The executive summary has to perform a host of jobs.
For now, you just want to give people an idea of how the ownership will be divided.
Additional questions you may want to consider answering in your executive summary include: The summary is the place to put your best foot forward, to talk up the upside and downplay the downside.
You should also let the reader know how the investment will help the company grow and/or increase its profits. The best use of somebody else’s money is to buy or build something that will make more money, both for you and for that person.
In your executive summary, consider the following: Don’t forget yourself: It’s a rare company that doesn’t have any investment from the entrepreneur or entrepreneurs who started it.
For the summary section of your plan, a basic description such as “Ownership of the company will be divided so that each of the four original partners owns 25 percent” will suffice.
If you have to negotiate details of exactly what any equity investors will get, there’s time to do that later.
First and foremost, it should grab the reader’s attention.
It has to briefly hit the high points of your plan.