AARP, for example, has both a for-profit business where it sells insurance and products, and a nonprofit business to advocate for people over 50.
They also collect information about the “outputs” — how many items were made and sold, reports prepared, patients seen, speeches given, and so forth.
But what warms the hearts and minds of potential donors are the “outcomes.” If the nonprofit is a medical clinic, examples of outcomes would be how many lives were saved, how many families were kept intact, and how many days were not lost at work.
If you have the budget, consult with a qualified legal professional specializing in nonprofits to get advice about setting up your organization and pursuing donors.
Information may be abridged and therefore incomplete.