See The Marketing Plan Section of the Business Plan for a detailed description.
Product or Service Offerings This section describes the legal structure, ownership, and (if applicable) the management, and staffing requirements of your business.
A standard business plan consists of a single document divided into several sections including a description of the organization, the market research, competitive analysis, sales strategies, capital and labor requirements, and financial data.
The resulting document can serve as the blueprint for your business and be supplied to financial institutions or investors if debt or equity financing is needed to get your business off the ground.
You can turn to How to Write the Competitors Analysis Section of the Business Plan for help.
The Target Market description and Competitive Analysis portions can be two separate sections in the plan or combined as shown: A description of how you intend to entice customers to buy your product(s) or service(s), including advertising/promotion, pricing strategy, sales and distribution, and post-sales support if applicable.A corporate business plan for a large organization can be hundreds of pages long.However, for a small business, it's best to keep the plan short and concise, especially if you intend to submit it to bankers or investors.Capping your plan at 30 pages should be sufficient unless you need to include photos of products, equipment, logos, business premises or site plans, etc.Potential money lenders and investors want solid research and analysis, not long, wordy descriptions.The executive summary goes near the beginning of the plan but is written last.It provides a short, concise, and optimistic overview of your business that captures the reader's attention and creates a need to learn more.Once you complete your simple business plan be sure to format it attractively, print it and get it professionally bound.You want your business plan to convey the best possible physical impression; make it something people are going to want to pick up and look at.Pros of using a business plan template: A good business plan template can help you get your thoughts organized.It can provide a guideline so you’re not stuck looking at a blank page trying to figure out where to start.