Netflix Swot Analysis Essays

Netflix Swot Analysis Essays-81
Market share was second only Haagen-Dazs who enjoyed a 44% share the Ben and Jerry's 36 %.

Market share was second only Haagen-Dazs who enjoyed a 44% share the Ben and Jerry's 36 %.

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This gave Netflix better financial capital and the ability to expand its business.

Today, Netflix has evolved to offer customers, for a price of $7.99 per month, the ability to view unlimited streaming content which changed the supply chain for the company and its distribution systems.

• Overall Customer Service and Convenience Nationwide state-of-the-art distribution centers allow for unparalleled delivery service to customers.

Netflix also has an award winning user-friendly website that allows for easy navigation for either DVD rentals or live streaming.

The site includes “Cine Match” which implements an algorithm that can predict with consistent accuracy what movies someone would prefer given their previous rental history, planned future rentals, and ratings of movies they’ve seen in the past.

The company also reaches out to customers for quick surveys to enquire how the system is running from the customers view.The company has expertise in: e-commerce, technological knowledge, and in providing consistently good customer service.In addition, they have an experienced and capable workforce, talented employees in the technological and customer service fields, cutting-edge knowledge and intellectual capital, and proven managerial including Hastings who has been with the company since its inception.SWOT ANALYSIS Strengths: • Loyal Customer Base Netflix built their business around understanding and meeting their customer’s needs even before the customer realized the need.They have done this by exploiting the weakness of the competition.• Expertise and Experience in e-commerce Movies in e-commerce are Netflix’s business.No competitor knows the marketplace better than Netflix.The premium price of the product was supported by a very high quality image, which was developed by producing a very high quality product.The company had achieved a strong national distribution in its original US market.In case of Netflix people would include back office personnel as well as frontline sales staff that would directly interact with the customers. Entertainment-media-publishing-market-research - Industry Trends. Netflix had become a market leader in this field and the strategies that were adopted are as follows: 1.An effective training program would be included by Netflix so as to make them aware of various customer relationship management practices that would enable them to provide excellent level of service to the customers. Watching movie by subscriptions- Netflix had set up a strategy by providing as many as eight subscription plans to its customers (Thompson 282).

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