“It’s OK to be optimistic if you can justify it,” Allen says.
“It’s OK to be optimistic if you can justify it,” Allen says.Tags: Sussex Centre For Migration Research Working PapersVirtual Child AssignmentEssay Writing Modern MarriageBusiness Transition PlanningHow To Write An Abstract For A DissertationGet Rid Thesis Link Footer
This section can also highlight the strengths of your business and focus on what sets your business apart from your competition.
[Back to top] If you’re a startup, you may not have much information on your business financials yet.
[Back to top] This is simply an explanation of what your marketing strategy is and how you will execute it.
Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.
If you’re applying for a loan or looking for investors, a business plan shows you’re prepared and have fully vetted your business idea, says Craig Allen, a financial advisor who teaches business plan writing classes at Southern New Hampshire University. The key is to provide a clear explanation of the opportunity presented and how the loan or investment will grow your company.
New Company Business Plan
“If you have no financial forecast, which is part of the business plan, it’s very difficult to show the bank how you are going to repay the loan,” Allen says. For example, if your business is launching a second product line, you might explain how the loan will help your company launch the new product and increase its sales by 50% over the next three years.
The company summary in a business plan—also known as the company description or overview—is a high-level look at what you are as a company and how all the elements of the business fit together.
An effective company summary should give readers, such as potential investors, a quick and easy way to understand your business, its products and services, its mission and goals, how it meets the needs of its target market, and how it stands out from competitors.
[Back to top] List any supporting information or other additional information that you couldn’t fit in elsewhere, such as resumes of key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit history.
If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.