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Follow strengths by listing the weaknesses of the company.Weaknesses are internal and negative aspects of the company; keep in mind that it’s important to list and focus on weaknesses that can be changed or improved upon.The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
For example: Using data from Euromonitor International’s Industry forecast model, we are able to identify the biggest categories of the packaged foods industry.
We can also use information about the category growth rates categories to identify portfolio expansion opportunities.
Learn More In this post we will provide a step-by-step example of how to create a SWOT analysis.
For this purpose, we are using a fictitious company called “Foods & Drinks Inc.” Start by listing the strengths of the company.
For instance, the 1979 ‘Wright Amendment’ prohibited the airline to fly non-stop or provide through-plane service from Dallas Love Field to any other than 7 permitted cities.
Recently, a law has been passed to repeal the Wright Amendment to be in effect in 2014 (Thompson and Gamble, 2012).“There’s also been a dramatic shift in consumer behavior in the past three years.According to Euromonitor International’s Global Consumer Trends Survey, 25% of Americans shopped for groceries online at least once in 2013.For example, a pessimistic scenario indicates that the total volume of packaged food sold in developed markets from 2016-2021 could decrease as much as a 0.3% compounded annual growth rate (CAGR) yearly.Source: Euromonitor’s Packaged Food Industry Forecast Model After identifying all the elements to fill in the SWOT, use the template and work on a clean final version.Southwest Airlines has on numerous occasions won legal battles against rivals in the US courts (Thompson and Gamble, 2012).Airline industry is severely affected by fuels costs.Trump’s trade wars and tax breaks, China’s economic slowdown, possible hard landing Brexit scenarios and elections all over the EU are increasing the amount of uncertainty in the developed world markets.This uncertainty will impact the possibility for industry growth or decline in the next five years.According to the data in the chart above, although dairy is the biggest category in packaged food, it is not among the top five fastest growing categories in the packaged food industry.On the other hand, the edible oils category in emerging markets represents 40.230.200 tonnes and has an expected growth rate of 6% annually, doubling the industry average of 3% in the same markets.