Strategic Marketing Plan Thesis

Strategic Marketing Plan Thesis-42
4 1.2RELATIONSHIP BETWEEN THE CORPORATE STRATEGY AND MARKETING STRATEGY 4 1.3PROCESS OF FORMULATION OF MARKETING STRATEGY 5 1.4 DECISIONS AND CHOICES AT CORPORATE LEVEL 6 1.5DECISIONS AT BUSINESS AND FUNCTIONAL LEVEL 7 1.6 COMPETITIVE POSITIONING OF AN ORGANISATION 8 1.7 CONCLUSION 9 ACTIVITY 2 10 2.1 INTRODUCTION 10 2.2 INTERNAL ENVIRONMENT ANALYSIS 10 2.3 EXTERNAL ENVIRONMENT ANALYSIS 10 2.4 INTEGRATION OF INTERNAL AND EXTERNAL FACTOR 12 ACTIVITY 3 13 3.1 INTRODUCTION 13 3.2 MARKETING STRATEGIES THAT CAN BE ADOPTED BY A COMPANY 13 3.3 ANALYSIS OF MARKETING COMMUNICATION STRATEGIES 14 3.4 APPLICATION AND IMPLEMENTATION OF MARKETING STRATEGIES 14 3.5 CONCLUSION: 15 REFERENCES 16 ' ACTIVITY 1: INFORMATION PACK INTRODUCTION: In this part of the assignment, I am going to write about key principles of strategic marketing and its relationship with overall corporate strategy.I will also try to find out how it helps an organisation to achieve its prime competitive objective over its immediate rivals.Table of Contents Executive Summary...........................................................................................................3 Product Profile ...............................................................................................4 Business Review .............................................................................................................6 Key Issues/Key Learnings .....................................................................................9 Planning Conclusions ..................................................................................................11 Marketing Strategy & Objectives .

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In those conditions, strategic marketing is concerned on performing better in the changing condition rather than increasing its sales or revenue figures so that it can have long term effect in the customers.

Quality of products or services that is provided to the customers in tough time is the factor that helps to determine the future of the company.

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This will cover learning outcome of section 1 and 2 and all its respective assessment criteria.

1.1 ROLE OF STRATEGIC MARKETING IN AN ORGANISATION. Pg38), 'Strategic planning is the process of developing and maintaining a feasible fit between the organization's objectives, skills, and resources and it's changing marketing opportunities'.

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